Aaron's Holdings Company, Inc. (NYSE: PRG) Price Target and Financial Performance Review

Font: Financial Modeling Prep  • Feb 20, 2026

• Jefferies analyst John Hecht sets a price target of $35 for NYSE:PRG, indicating a potential decline in stock value.
• PRG shares rise following a stronger-than-expected earnings report, with an EPS of $0.74 surpassing estimates.
• The company reports revenue of $525.36 million, below consensus estimates, yet achieves a net margin of 6.54% and a return on equity of 22.36%.

Aaron's Holdings Company, Inc. (NYSE: PRG) is a well-known player in the retail and leasing industry, offering a range of consumer electronics, furniture, and appliances. The company competes with other major retailers in the sector, striving to maintain its market position through strategic pricing and customer service.

Recently, PRG shares saw a notable increase following a stronger-than-expected earnings report. The stock opened at $35.59, up from a previous close of $33.87, and last traded at $35.39. This movement reflects investor optimism despite the price target set by Jefferies.

Aaron's reported an EPS of $0.74 for the quarter, surpassing the consensus estimate of $0.60 by $0.14. However, the company generated revenue of $525.36 million, which was below the consensus estimate of $581.82 million. Despite the revenue shortfall, Aaron's achieved a net margin of 6.54% and a return on equity of 22.36%.

The stock for PRG is currently priced at $40.42, reflecting an increase of 11.90% with a change of $4.30. Today, the stock has fluctuated between a low of $36.75 and a high of $41.14. Over the past year, PRG has reached a high of $43.25 and a low of $23.50, with a market capitalization of approximately $1.6 billion.